Fabletics Among the First Companies to Adopt a Review-Centric Marketing Strategy

For ages, companies in the consumer goods segment have been trying to outdo each through traditional marketing techniques such as advertising. Also, well-established companies with a vast reserve of funds have dominated the consumer goods market with startups having no chance to compete against them. However, with the advent of the internet, many businesses moved their activities online where a level playing was established, and startups such as Fabletics are threatening to tilt the scale in their favor.

Although Fabletics (an activewear company) was established barely four years ago, the company’s founders—Kate Hudson, Don Ressler, and Adam Goldenberg—are proud of their startup. Fabletics has grown into one of the most talked about activewear brands with activities in the U.S, Canada, UK, Germany, and France among other countries. The company started off as an activewear brand for women, but now it has a line for men. Fabletics boasts of over one million paying members, and its revenues are nearing $250 million. Pundits estimate that the company has developed by over 200% since it was founded. What is Fabletics’ secret?

Fabletics is a company founded by forward-thinking individuals with experience in the fashion industry. Although many things could have driven the company to its current growth phase, review-centric marketing approach certainly features among those things. Corporate marketing officer of TechStyle Fashion Group (a company associated with Fabletics), Shawn Gold, has attributed Fabletics’ success to embracing “user reviews” or what he terms as the crowd.

What are user reviews? Many online users have come across user reviews when they are searching for a product or service. These are written evaluations developed by delighted consumers or disappointed customers who have experienced a company’s services or products. Positive user reviews, written by happy buyers, are what every online seller should strive to achieve by developing superior goods or services. Fabletics sells high-quality activewear clothing that has received overwhelmingly positive reviews. The fact that Kate Hudson and Demi Lovato among other renowned individuals promote Fabletics products is doing the company a favor. Many buyers know these people, and they trust their opinions of the Fabletics’ gear. Also, Fabletics’ products are tailored for each of their customers; Fabletics’ “Lifestyle Quiz” is meant for their potential clients to find their perfect Fabletics’ gear.

Surveys have overwhelmingly supported the link between positive reviews and increased sales. For example, a BrightLocal study established that buyers trust online user reviews of a product or service. When an online user reads a product or service review, he/she feels like they are being talked to by someone they know and trust. Once a positive opinion of a product is formed, it is hard to sway a consumer even if a competitor, whose products have received negative feedback, lowers the price on their product.

Many companies have gone the Fabletics way: adopting a review centric marketing strategy. Reports indicate that there is a 70% increase in the number of businesses using product reviews on their websites since 2014. A positive business reputation is likely to increase sales, encourage repeat customers, and improve customer retention among other benefits.

A summary of the life and philanthropic works of Dick DeVos

For a long time, the Prominent DeVos family has been recognized for its immense wealth which places them in the league of the top wealthiest billionaires in the United States of America. Richard M. DeVos is the proud owners of the Orlando Magic and the co-founder of Amway and as a result of this, he is among the top 60 richest people on the Forbes 400.

With their vast wealth and riches, the DeVos family has always had a charitable side with them. In addition to this, the family is also known for its political support for the Republican Party. This is mostly seen through the donor support the family has given together with endorsing some of the Republican candidates running for public office. Rick Santorum nomination bid for election as GOP president and Nancy Anschutz were the beneficiaries of the donations and support. Aside from this, the family is also known for its conservativeness and through their foundation, Richard M. DeVos and his wife have always donated millions of dollars to various Christian and conservative organizations. They contribute their donations through their foundation. Focus on the Family together with American Enterprise Institute are examples of organizations that benefit from their donations. Their donations towards Conservative causes has received praise from many people one among them is Charles Koch who praised the DeVos family for having given more than $ 1 million.

The family also has a very rich history of running for political offices and leadership positions. Their son Dick DeVos was once a GOP candidate vying for the seat of Governor in Michigan in the year 2006. Another person is their daughter in law Besty DeVos who has had the opportunity of serving as the chair of the Michigan Republican Party.

Dick DeVos has also followed in the footsteps of his father and made a name for himself in line with his families long time charitable tradition. He was born on October 21st, 1955 and has since then grown to prove himself a good leader, entrepreneur and businessman just as his father.

His career path has seen him serve as CEO from 1993 to 2002 in a consumer goods and distribution company. He is also listed by Forbes as America’s 67th richest person. Dick together with his wife has a foundation under their name through which they contribute largely to educational causes.

The Dick and Besty DeVos Foundation also contributes its donations to other organizations that support their views towards religious, artistic, civic and the community at large. This saw them contribute more millions of dollars towards these organizations with educational matters taking the priority.

To learn more, visit http://dickdevos.com/.

Social Activist James Larkin

James Larkin, born in 1876, in Liverpool, England, was an activist and labor organizer of Irish descent. He founded the Irish Transport and General Workers’ Union (ITGWU), which became very popular in a short period of time, as well as the largest in the surrounding area. Larkin immigrated to the United States in 1914 after his Union disbanded. The ITGWU ended due to the Dublin Lockout, but that did not mean that Larkin would quit on his dreams in America.

Shortly after arriving in the United States, Larkin continued his beloved activism and eventually got deported. He was an avid supporter of Marxism, which helped him with his labor organizing into old age, ultimately until death in 1947.

James Larkin was destined to be a leader, stemming from a young age where he helped provide for his family, who was living in the poor neighborhoods of Liverpool. He noticed how unfair workers were being treated throughout the many jobs he held in his teenage years. Read more: Jim Larkin | Wikipedia and The Definite Biography of Big Jim Larkin

This led Larkin to join his first Union, the National Union of Dock Labourers (NUDL). He also worked as a full-time organizer within the trade union in 1905.

After a couple of years, the NUDL started to get nervous about the protesting actions taken by Larkin and relocated him to Dublin in 1907. This is when he founded his union, the Irish Transport and General Workers’ Union.

His motive for forming this union was to provide any Irish industrial worker a place to feel important. It didn’t matter whether they were talented or not. After creating the ITGWU, Jim Larkin formed the Irish Labour Party, and the purpose was to organize several strikes.

Larkin is well-known for arranging the 1913 Dublin Lockout. There were over 100,000 industrial workers who protested for over half a year and ended up achieving fair employment rights. James Larkin is also remembered for conducting a great anti-war series of rallies in Dublin.

These demonstrations were displayed at the start of World War I. It seemed as though his militant strike methods stirred up a great deal of controversy.

James Larkin became a hero for his people, despite the thoughts of others who really disliked him. In 1903, Larkin married Elizabeth Brown and raised four children together.


How Sweetgreen’s Founders Have Created a New Model for the Fast Food Business

Most of the legacy restaurants would like to start their story the way Sweetgreen’s co-founders started theirs if they got the chance to start over. Endorsements from big names in the industry such as Danny Meyer, Steve Case, and Daniel Boulud have invested in the venture, making Sweetgreen one of the most coveted businesses of their type today.

The success of the company has been attributed to the fact that they have hit all the right spots in the market, they sell, fresh, organic and local products. These are the products that thousands of people line up for in the 40 locations that the enterprise has opened across the country.

The CEO of the company, Nathaniel Ru stated that they were creating a brand that stands for something. Their main aim to make people aware of the quality of the food they eat and make healthier food choices. There are individual strategies that they have added to the provision of excellent and healthy food to make sure that it sells and one of them is ensuring that they incorporated technology in their sales.

Currently, about 30 percent of the total sales made by the company are made through their mobile application. Other strategies they have come up with to stay close to their customers include the fact that they shut down their offices at least five times every year and go down to the store locations where they interact with their clients.

The trio of Nathaniel Ru, Nicholas Jammet, and Jonathan Neman met at Georgetown. They realized that the University had very few healthy food alternatives for their students and the need to fill this gap gave birth to the now multi-million business empire. The struggle to set their business was quite tough, starting with the fact that few had enough confidence to invest in their idea.

The landlady of the apartment where they lived happened to be the owner of the business space they were eyeing, and she gave them a listening ear. She helped them create a winning business proposal, and thus they were able to attract investors. Read more: Sweetgreen | Wikipedia

With time, they realized that to make their sales soar, they needed to incorporate a cultural aspect to their sales. They came up with the Sweetlife Venture.

Every year, they hold a concert which thousands of their customers from all over the country attend. The business model set up by these three young entrepreneurs is a real inspiration to many.

Julia Jackson’s Cambria Seeds of Empowerment

Julia Jackson worked on the Cambria Estate Winery for most of her life. She picked grapes along with her mother while growing up. Today, she supports the family business and works with a charity that helps women start their own business. Her charity, Cambria Seeds of Power, exists to support the warrior women of the business world. It also awards $10,000 dollars each year to nonprofit groups that embody the organization’s virtues.

The young Jackson does not like many of the ideas people have about her generation and wine. Unlike many of the critics of millennials, she believes her generation not distracted by trendy labels and can be loyal to wine brands. Even if this stereotype were true, she understands that the family business is generational. She and her siblings know that the Cambria Estate winery must stay in the business for the long haul.

View more: https://www.linkedin.com/in/julia-jackson-70662b87

Julia understands that her business, like many other businesses, tends to be dominated by strong male personalities. She does not believe that anyone benefits from acting like something they are not in order to fit into a particular society. Her charity exists, in part, to celebrate people who value authenticity and manage to succeed despite the obstacles.

Mike Baur Builds a Solid Reputation for Business Building With the Swiss Startup Factory

Mike Baur is something of a phenomena when it comes to helping entrepreneurs build better businesses. He is the founder of the Swiss Startup Factory, and he has changed the landscape of the business incubator in Switzerland. Mike has been able to successfully do this because he knows a lot about banking and business start-ups. This is a rare combination for any entrepreneur to have. In most instances there are people that have experience in banking or they have experience with starting businesses. It is a rare combination for one individual to have a concrete understanding of both aspects of the business model. This is something that has made Mike Baur a novelty in the business world.


People are looking forward to getting a better understanding of how businesses worked, and Mike is the person that can help these startup professionals become much more successful. He is part of the team that brings forth the 360 accelerator program. That is a great way for any entrepreneur to jump start the business that they are trying to get off the ground. So many business owners are excited about the ideas that they have, and they want to really make a difference when it comes to building a better business, but they do not have a clue about what they need to do to maximize profits quickly. Fortunately, Mike Baur is someone that has put together a team of specialists that can help in these areas.


Any entrepreneur that has been looking for a better way to build an audience can look to the Swiss startup team for advice on building a brand. The entrepreneur that is uncomfortable with the concept of raising capital can look forward to advice from mentors that can engage people in the act of venture capitalism. There are a number of things that people need to be mindful of when it comes to building a better business.


Mike Baur has made it possible for more entrepreneurs to see the benefits of building a strong foundation for your business in the early stages. Many people will simply look at trying to get the business started and then they will look for opportunities to gain customers and acquire more capital. This is a bad idea because there is only one chance to make a first impression. People need to go into the business with sufficient finances for brand building.


Luiz Carlos Trabuco Cappi: A Dedicated Professional

Luiz Carlos Trabuco Cappi is the current CEO and president of Bradesco, which is one of the largest financial institutions in Brazil. He is one of the most influential personalities in Brazil due to the fact that he is involved in some of the major financial operations and credit operations in the country. Most political and business leaders follow the opinions of influential professionals like Luiz Carlos Trabuco Cappi. The opinions of such professionals are always published in newspapers and magazines. Bradesco begun its operations over 65 years ago, and is considered to be the second largest financial institution in Brazil.

Luiz Carlos Trabuco Cappi became the fourth president of Bradesco after many years of service. His familiarity with Bradesco’s culture was one of the reasons why he was considered for the position. He was promoted to the vice president position at the age of 47, and is known for his vast experience in strategic areas such as marketing and private pension. Luiz Carlos Trabuco Cappi had a very successful stint as the head of Bradesco Seguros where he managed to increase its market share by over 2%. Bradesco’s insurance segment experienced a 9% increase in overall profitability under his leadership.

Luiz Carlos Trabuco Cappi studied at the University of São Paulo where he graduated with a bachelor’s degree in philosophy. After his undergraduate studies, he joined the School of Sociology and Politics of São Paulo for his postgraduate degree in sociopsychology. His exact place of birth is the city of Amador Aguiar in Marília (SP). He does not display any outward sign of wealth, is measured in words, and likes to use discreet suits. Prior to being considered for the position of Bradesco’s president, Luiz Carlos Trabuco Cappi has served the institution for over 40 years. He joined the company as clerk in 1969 and has risen through the ranks to become one of the industry’s most respected professionals. He served as a clerk at the Bradesco’s first branch in Marilia. He later moved to the bank’s headquarters in Sao Paulo after serving at Marilia’s agency for two years. His hard work and determination earned him a promotion as the director of marketing in 1984.

He later joined Bradesco’s private pension company as the executive director and president between 1992 and 1998. Luiz Carlos Trabuco Cappi was promoted to the position of executive vice president in 1999 in which he served for four years until he rose to become president of the insurance company in 2003. Luiz Carlos Trabuco Cappi was also a member of the bank’s board of directors from 1999 to 2005. He played major role in helping the bank open up to the media and modernize its publicity, when he served as the head of the marketing board in the mid-1980.

Luiz Carlos Trabuco Cappi was considered as one of the best candidates to lead the institution because he had a better understanding of the company’s operations, mission, and overall organizational culture. Bradesco’s main objective has been to maintain market leadership, and appointing the right candidates to lead the company is the only way to ensure that the company does not lose its honor. Luiz Carlos Trabuco Cappi does not have a typical banker’s profile because of his broad smile, soft talk, and fine humor. He is known to be a very calm and simple guy who is easy to work with. It is always very interesting to know that he has been able to succeed in the financial sector despite the fact that he studied philosophy and sociopsychology at the university. Typical bankers have degrees in engineering, accounting, economic, and business administration, but Luiz Carlos Trabuco Cappi has a completely un-related academic background.

Find more about Luiz Carlos Trabuco Cappi: https://www.jusbrasil.com.br/topicos/105363091/luiz-carlos-trabuco-cappi

George Soros is Back

George Soros is a singular financier of the modern era. At age 85 he is still able and very active in numerous spheres of interest. He is a multi-billionaire (his estimated worth is $24.9 billion) hedge fund owner, currency trader, philanthropist and a political activist known for his left-leaning views. Even in his mid-eighties, he shows little sign of slowing down, as his recent re-entry into the political realm shows. Visit this site to know more at opensocietyfoundations.org.

A Major Democratic Donor

As reported in Politico, George Soros made a major contribution to backers of the Hillary Clinton campaign last year, to the tune of $25 million. Soros has a long history with Clinton, and was even thinking of attending the Democratic Convention for the first time (he ultimately wasn’t able to). His distaste for Donald Trump is well known. He even said that Trump was helping the ISIS cause, with his negative hate-mongering.

Though Soros has long been involved politically, he stepped back during the Obama administration after contributing heavily towards the movement against George W. Bush’s re-election in 2004. Now Soros is back in and involved, and with Trump now in residence at the white house, we’ll assume he’s going to continue his involvement.

Learn more: http://www.biography.com/people/george-soros-20926527

A Long Career in Finance

Soros is a unique figure in finance and in the political world. He is a Hungarian immigrant who escaped Europe during the Second World War He made a fortune with his bets on currency, and has a remarkable financial acumen. He owns a hedge fund and his ongoing success in finance is truly remarkable. He’s used his good fortune in business to fund causes he believes in. Now, with him back in the political world, we’re sure to see more from Soros and his passionate views on the world and the many political movements currently underway. Read more about George at The New York Times.

Shout Out for Chicagoland’s George Street Photo and Video

Ever needed to get help with the photography or video for a family wedding? Most of us do at some point. If you live in the Chicago area, I know just the place you can go — George Street Photo and Video.

It was on the website for George Street Photo and Video Address Locations that I learned a great idea for my upcoming wedding for later this year. I discovered there that one of the more popular wedding theme options for photo shoots that George Street Photo and Video works with is photos taken at nature preserves. A couple featured on the website named April and Ryan had gone with pictures snapped at Riley Wilderness Park. They looked simply elegant and quite amazing.

I have brought up numerous ideas and possibilities with both my wedding consultant/planner and the video team at George Street. I will let everyone know how it goes. Looking good!

Knowing Mike Baur in Depth

Mike Baur is a renowned entrepreneur and businessman. He attended the University of Rochester in New York where he earned masters in business administration. Currently, Mike Baur is the founder and director of Swiss Startup Association.



Beginning of his Entrepreneurial Journey



Mike had been in the banking sector for more than 20 years but quit so as to initiate his investments in startup firms. When he was 39 years old in the year 2014, Mike Baur began his capitalist journey and together with two of his other partners they founded Swiss Startup Factory (SSUF). SSUF was then launched at the beginning of the year 2015 as a privately firm financed by private investors and also the founding team.



Mike Baur’s enthusiasm for entrepreneurship and his strong conviction are some of the main things that drove his founding and subsequent establishment of Startup Factory. This is a company with a unique business-driven move towards things. After the Swiss Startup Factory got into partnership with CTI invests, Mike was appointed as the assistant managing director in the year 2016. At the beginning of 2016, Mike Baur led his company through the company’s accelerator program and also during its fusion with Fintech Fusion in February of the same year.



How Mike Baur has Contributed in Helping Entrepreneurs



Baur has spent most of his time in youth entrepreneurship programs. He is also an avid supporter of some Swiss Startups where he serves as a mentor and a financier. Young business people in Switzerland needed a specialized execution platform where they would receive guidance via a committed and investment driven process that had ambitious milestones.



This is exactly what Mike Baur and his colleagues have provided to these entrepreneurs. The entrepreneurs usually go through the accelerator process for three months. The accelerator process, so as to help decrease time in the market is based on lean startup tactic. It is during this particular process that the entrepreneurs then receive execution excellence and funding from the SSUF team in areas of sales, marketing, finance, strategy, and technology.



Mentorship Program



Mike Baur, together with his colleagues, also offers a mentorship program of the top entrepreneurial advocates from various industries. The mentorship program also serves to incorporate entrepreneurs in an environment of fruitful investors and external strategic partners in the sector. His company is always looking forward to discovering potential projects from the startups, beginners and also the originators themselves. Mike’s heart is completely sold out to helping.